Outfits by season, location and style
Tokyo › Tokyo photo guides › What to wear for a Tokyo photo shoot
Published November 15, 2026
Your outfit makes a big difference to the photos. Tokyo’s locations look very different: Asakusa is full of red buildings, Yanaka and Shibamata are wooden old streets, and Japanese gardens are mostly green and water. Decide where you’re going first, then choose what to wear.
Lots of red architecture. White, beige, black and navy are safe; avoid large areas of red so you don’t blend into the background
Earth tones, khaki and retro checks suit wooden shops and lanes; light colors stand out against Nezu Shrine’s vermilion torii
Mostly green and water. White, pale yellow, pale pink and light blue look clean; in autumn leaf season try off-white or camel
Showa-era streets suit retro dresses, knitwear, shirts and skirts in muted colors
Cool mornings and evenings, so layer a light jacket or cardigan; pale colors look best in cherry blossom season
Hot and humid, so choose breathable cotton or linen; the rainy season runs roughly from June to mid-July, and a clear umbrella makes a good prop
The most comfortable season for trench coats, knits and skirts; try warm colors in autumn leaf season
Tokyo winters are often sunny. Coats and scarves make great props; a dark coat with a light scarf adds depth

When two or more people are in the frame, matching colors matters more than matching styles. Try light and dark shades of one color family, such as off-white with camel; avoid both wearing large patterns. More tips in the Tokyo couple photo guide.
Wearing a kimono? See Tokyo kimono session and the Asakusa kimono photo guide.
Shared with our clients' permission. The photos are retouched.
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Light colors such as white and beige, and earth tones, work at most locations; avoid large areas of red in front of Asakusa’s red buildings.
Yes. Extended gives you more time; the time spent changing counts toward the session.